When Psychologists Insist That "The Rat Is Always Right," They

question 4

Multiple Choice

When psychologists insist that "the rat is always right," they are emphasizing the scientific attitude of

• A) humility.
• B) respect for animals.
• C) ecological sensitivity.
• D) enthusiasm for animal research studies.

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Definitions:

Psychographics

The study of personality, values, opinions, attitudes, interests, and lifestyles to analyze consumer behavior.

Consumer Lifestyles

The habits, attitudes, tastes, moral standards, economic levels, and the amount of consumption by an individual or group.

Ideals

Standards or models of perfection and excellence that individuals or societies strive to achieve.

Principles

Fundamental truths or propositions that serve as the foundation for a system of belief or behavior or for a chain of reasoning.