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At a conscious level, Aaron doesn't think he's prejudiced. Yet he automatically feels uncomfortable in situations where he has to interact with people of different races from his own. Aaron's experience best illustrates the distinction between
Profit Orientation
A business approach focused on maximizing financial gains.
Social Enterprising
Business activities that are primarily focused on meeting social objectives, where profits are often reinvested into social causes.
Timmons Model
A model of entrepreneurship that emphasizes the dynamic balance between the entrepreneur, the opportunity, and the resources needed.
Entrepreneurial Process
The journey of identifying a business opportunity, resources acquisition, and the management of growing the business venture.
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