The Tendency to Categorize People on the Basis of Their

question 110

Multiple Choice

The tendency to categorize people on the basis of their gender is most likely to lead Jack to believe that

• A) women all have pretty much the same attitudes about sex.
• B) women seem to be unpredictable,because no two are alike.
• C) most men tend to be logical and emotionally controlled.
• D) in contrast to women,men have very similar tastes in dress and fashion.

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Definitions:

Criteria

Standards or benchmarks used to evaluate or make judgments about the quality, success, or effectiveness of something.

Segment Consumer Markets

The process of dividing a consumer market into distinguishable groups of customers with similar needs or characteristics.

Bases

In marketing, identified segments of the broader market grouped by shared characteristics or needs to target products or strategies effectively.

Perceptual Map

A visual tool used in marketing to display how target customers perceive a brand or product in comparison to competitors.