According to Cognitive Dissonance Theory, Dissonance Is Most Likely to Occur

question 43

Multiple Choice

According to cognitive dissonance theory, dissonance is most likely to occur when

• A) a person's behavior is not based on strongly held attitudes.
• B) two people have conflicting attitudes and find themselves in disagreement.
• C) an individual does something that is personally disagreeable.
• D) an individual is coerced into doing something that he or she does not want to do.

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Definitions:

EBIT

Earnings Before Interest and Taxes, a profitability measure for companies that doesn't include costs associated with taxes or interest.

Breakeven Diagram

A graphical representation that shows the point at which total cost and total revenue are equal, with no net loss or gain.

Total Cost

The complete cost of production that includes both fixed and variable costs.

Breakeven

The point at which total costs and total revenues are equal, resulting in no net loss or gain.