The Chimpanzee Sultan Used a Short Stick to Pull a Longer

question 70

Multiple Choice

The chimpanzee Sultan used a short stick to pull a longer stick that was out of reach into his cage. He then used the longer stick to reach a piece of fruit. Researchers hypothesized that Sultan's discovery of the solution to his problem was the result of

• A) trial and error.
• B) heuristics.
• C) functional fixedness.
• D) insight.

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Definitions:

Postexperience Advertising Effect

The influence that advertisements have on a consumer's memory, perception, and evaluation of a product or experience after they have encountered it.

Research Project

A structured scientific inquiry that aims to answer a question, test a hypothesis, or evaluate outcomes, often involving systematic collection, analysis, and interpretation of data.

Sweet

Pleasant to taste due to sugar content; can also refer to something pleasing or agreeable in general.

State-Dependent

Referring to the phenomenon where the ability to retrieve information is influenced by the physiological or emotional state at the time of learning.