The Confirmation Bias Refers to the Tendency to

question 203

Multiple Choice

The confirmation bias refers to the tendency to

• A) search for information that supports our preconceptions.
• B) judge the likelihood of events on the basis of how easily we can remember examples of them.
• C) overestimate the accuracy of our beliefs and judgments.
• D) make judgments in a very inefficient,time-consuming fashion.

---

Definitions:

Unique Selling Points

Distinctive features or benefits that set a product, service, or brand apart from its competitors.

User Frame

The perspective or lens through which a user views and interprets a product, service, or experience, influenced by individual preferences and backgrounds.

Identifying Competitors

The process of analyzing other businesses that offer similar products or services and compete for the same customer base or market share.