The Misinformation Effect Provides Evidence That Memory

question 65

Multiple Choice

The misinformation effect provides evidence that memory

• A) is constructed during encoding.
• B) is unchanging once established.
• C) may be reconstructed during recall according to how questions are framed.
• D) is highly resistant to misleading information.

---

Definitions:

Omnichannel Retailing

The retailing practice of integrating customer experiences across the physical and online channels.

Brick-and-mortar

Refers to physical stores or businesses that have a tangible presence in the form of buildings or other structures as opposed to online or virtual spaces.

In-store Pickup Technology

Digital solutions that allow customers to order products online and collect them at a physical retail location.

Omnichannel Consumers

Customers who interact with and purchase from a brand through multiple sales channels (online, in person, mobile, etc.) expecting a seamless experience.