Research on Memory Construction Indicates That

question 37

Multiple Choice

Research on memory construction indicates that

• A) recent events are more vulnerable to memory distortion than events from our more distant past.
• B) false memories of imagined events are often recalled as something that really happened.
• C) hypnotic suggestion is a particularly effective technique for accurate memory retrieval.
• D) it is very difficult to lead people to construct memories of events that never happened.

---

Definitions:

Competitive Decisions

Choices made by businesses in response to or in anticipation of the actions of their competitors, aiming to achieve a strategic advantage.

Data Analysis

The process of examining, cleaning, transforming, and modeling data with the goal of discovering useful information, informing conclusions, and supporting decision-making.

Primary Data

This is data collected directly from its source for the first time, used for a specific research purpose.

Marketing Information System

A system that gathers, analyzes, and disseminates data relevant to a company’s marketing activities.