When Sperling Visually Displayed Three Rows of Three Letters Each

question 132

Multiple Choice

When Sperling visually displayed three rows of three letters each for only one-twentieth of a second,research participants

• A) recalled only half the letters because they did not have enough time to see all of them.
• B) recalled only about seven of the letters due to storage limitations.
• C) had a momentary photographic memory of all nine letters.
• D) formed a sensory memory of no more than a single letter.

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Definitions:

Price Elasticity Of Demand

The ratio of the percent change in the quantity demanded to the percent change in the price as we move along the demand curve.

Price Discrimination

The approach of marketing identical products to various customers at various prices, determined by their readiness to pay.

Network Externalities

The effect that an additional user of a good or service has on the value of that product to others.

Value Of The Good

The importance, worth, or usefulness of a good to consumers, often reflected in the price they are willing to pay.