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Cats received a fish reward whenever they maneuvered themselves out of an enclosed puzzle box. With successive trials, the cats escaped from the box with increasing speed. This illustrates
Unspoken Needs
Customer requirements or desires that are not directly expressed or communicated, often identified through observation, research, or predictive analytics.
Unserved Markets
Market segments that current products, services, or companies do not reach or address.
Market Research Project
A structured initiative that gathers information about consumers' needs and preferences in a specific market.
Problems
Issues or difficulties that need to be solved or dealt with, often requiring thought and action to overcome.
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