After He Was Spanked on Several Occasions for Spilling His

question 28

Multiple Choice

After he was spanked on several occasions for spilling his milk at a restaurant, Colin became afraid to go to the restaurant. In this case, spanking was a(n) ________ for Colin's fear.

• A) negative reinforcer
• B) conditioned stimulus
• C) secondary reinforcer
• D) unconditioned stimulus

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Definitions:

Audio Products

Devices or equipment designed for the purpose of producing, recording, or reproducing sound.

Undifferentiated Targeting

A marketing strategy where a company decides to ignore market segment differences and appeals the whole market with one offer or one strategy.

Benefit Segmentation

A marketing approach that entails categorizing a market by the varied benefits consumers desire from the product.

Concentrated Targeting

A marketing strategy where a business focuses its efforts on a narrowly defined market segment or niche, rather than trying to appeal to a broader market.