By Testing Their Predictions with the Observational Method of Science

question 38

Multiple Choice

By testing their predictions with the observational method of science, psychologists are using

• A) their intuition.
• B) an empirical approach.
• C) critical thinking.
• D) common sense.

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Definitions:

Focus Group Research

A qualitative research method involving guided group discussions used to gather participants' attitudes, perceptions, and responses toward a specific topic or product.

Consumer Participants

Individuals who actively engage in the marketplace by purchasing or using goods and services.

Informal Research

A type of research that is not structured rigorously, often relying on casual methods of data collection such as observations or informal interviews.

Survey Research

A method of collecting information from a sample of individuals using questionnaires or interviews to study opinions, behaviors, or characteristics.