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When Leanne heard about experimental evidence that drinking orange juice triggers hyperactivity in children, she questioned whether the tested children had been randomly assigned to experimental conditions. Leanne's reaction best illustrates
3PL
Third-party logistics, which refers to the outsourcing of supply chain functions and logistics to an external service provider.
Multiple-Channel Distribution
The use of two or more different types of channels to distribute a company's products or services to its customers, such as online, retail, and wholesale channels.
Complementary Functions
Activities or services that add value to or enhance the effectiveness of primary products or services.
Parallel Channels
Distribution channels that run alongside each other, offering products and services to the same market segments but through different pathways or intermediaries.
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