We May Perceive a Bottle of Fruit Juice as Less

question 42

Multiple Choice

We may perceive a bottle of fruit juice as less expensive when we are most thirsty. This best illustrates that perceptions are influenced by

• A) subliminal stimulation.
• B) the McGurk effect.
• C) sensory adaptation.
• D) motivation.

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Definitions:

Cash Discount

A reduction in the invoice price offered to encourage buyers to pay their bills promptly.

Net Purchases

The total purchases of inventory less returns, allowances, and discounts over a specific period.

Merchandise Available for Sale

The total quantity of goods that a retailer has on hand and ready to sell to customers.

Beginning Inventory

The value of all inventory held by a company at the start of an accounting period.