Which of the Following Strategies Best Illustrates the Use of Subliminal

question 117

Multiple Choice

Which of the following strategies best illustrates the use of subliminal stimulation?

• A) A store plays a musical soundtrack in which a faint and imperceptible verbal warning against shoplifting is repeated frequently.
• B) The laughter of a studio audience is dubbed into the soundtrack of a televised situation comedy.
• C) A radio advertiser repeatedly smacks her lips before biting into a candy bar.
• D) An unseen television narrator repeatedly suggests that you are thirsty while a cold drink is visually displayed on the screen.

---

Definitions:

Nonsense Syllables

Meaningless sets of letters used in psychological experiments to study memory and learning processes.

Hermann Ebbinghaus

A German psychologist best known for his pioneering work on the study of memory, including the forgetting curve and the spacing effect.

Ebbinghaus' Retention Curve

A graphical representation of the decline in memory retention over time, illustrating that memories diminish if not rehearsed.

Chunking

A strategy for making more efficient use of short-term memory by grouping information into larger units.