The Central Route Tends to Be Rational, Cognitive, and Based

question 6

True/False

The central route tends to be rational, cognitive, and based on information.

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Definitions:

Self-Service Retailers

Retail outlets where customers serve themselves, selecting products without the direct assistance of staff.

Full-Service

Describing businesses or offerings that provide a complete range of services or products, obviating the need for customers to seek supplemental providers.

Heritability

The extent to which genetic factors contribute to individual differences in a particular trait or behavior within a population.

Traits

Enduring characteristics or patterns of thoughts, feelings, and behaviors that are relatively stable over time and across situations, which differentiate one person from another.