Examlex
An if statement may or may not have an else clause, but an else clause must be part of an if statement.
Price Sensitivity
The degree to which the price of a product affects consumers’ purchasing behavior.
Broad Segmentation Bases
Wide-ranging criteria used to divide a market into distinct customer groups with varying needs, characteristics, or behaviors.
Demand
The quantity of a product or service that consumers are willing and able to purchase at various prices during a given period.
Marketable
Refers to the ability of a product or service to be desired or bought by consumers due to its value, quality, or some other desirable attribute.
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