Hiram Has Watched His Older Brother Receive Attention for Hitting

question 18

Multiple Choice

Hiram has watched his older brother receive attention for hitting and biting others. If Hiram imitates this inappropriate behaviour so that he also can receive attention, then Hiram's behaviour has resulted from ___________.

• A) reinforcement
• B) modelling
• C) extinction
• D) token economy

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Definitions:

Market Segment

Refers to the division of the potential market into distinct groups of customers with common needs or characteristics.

Viability

The ability of a business, project, or idea to survive or to sustain itself and achieve long-term success.

Firm's Mission

A statement that defines a company's core purpose, focus, and direction, serving as a guide for its strategies, decisions, and operations.

Evoked Set

The group of brands or products a consumer considers when making a purchase decision.