________ Theory Proposes That We Don't Actually Change Our Attitudes

question 148

Multiple Choice

________ theory proposes that we don't actually change our attitudes but that we report that we have done so to make our behaviours appear consistent with our attitudes.

• A) Self-perception
• B) Cognitive dissonance
• C) Impression management
• D) Implicit egotism

---

Definitions:

Decision Criteria

involves the standards or benchmarks used to evaluate options and make choices, particularly in business or policy decisions.

Alternatives

Different options or choices available to consumers or decision-makers in any given scenario.

Need Awareness

The stage at which the salesperson is aware of the buyer’s needs and takes control of the situation by restating those needs to clarify the situation.

Serta Mattress

A brand of mattresses known for their comfort and quality, often highlighted in discussions about sleep improvement and home furnishing.