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When Juan and Carlos were little, they were very similar. Juan was a bit more outgoing, and Carlos was a bit more shy, but they were otherwise alike. As they grew up, Juan went to more parties and made more friends. Carlos preferred to stay home to read, and had a couple of close friends. As adults, Juan is very social and Carlos is very reserved. Which of the following helps explain the change in their personalities over time?
Ferdinand Tönnies
A German sociologist known for his analysis of social groups and the distinction between community (Gemeinschaft) and society (Gesellschaft).
Opinion Leaders
Individuals who have an influence over public opinion due to their authority, knowledge, position, or relationship with their audience.
Personal Contact
Direct interaction between two or more individuals, often in a face-to-face or physical manner, but it can also occur through digital means.
Framing Theory
The concept that how information is presented or "framed" in media can influence the perception and interpretation of that information by audiences.
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