Examlex
On a newly developed IQ test, a person scores 110 on the first attempt and the scores 60 when tested several months later. What does this test appear to lack?
Geofencing
A location-based technology that creates a virtual boundary around a geographical area, enabling businesses to send targeted messages or ads to mobile devices within that region.
Relationship Marketing
A strategy focused on building long-term relationships with customers rather than focusing solely on individual sales.
Data Mining
The practice of examining large databases in order to generate new information or find hidden patterns and insights.
Segmentation Analysis
The process of dividing a market into distinct groups of buyers with different needs, characteristics, or behaviors.
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