An Advertiser Would Likely Say That a Product Has a 90

question 124

Short Answer

An advertiser would likely say that a product has a 90% success rate, rather than a 10% failure rate, in order to use the effects of __________ to persuade customers.

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Definitions:

Need For Power

is a psychological term denoting the drive to influence or control others.

Tailored Suits

Custom-fitted suits made to the specific measurements and preferences of the individual.

Need For Uniqueness

The drive or desire within individuals to distinguish themselves from others by acquiring or possessing unique characteristics, behaviors, or products.

Psychogenic Needs

Psychological desires or necessities that motivate individuals to act in certain ways, including need for recognition, esteem, and belonging.