Advertisers Pair Their Products with Things That Most People Enjoy

question 95

Multiple Choice

Advertisers pair their products with things that most people enjoy, like pleasant music, beautiful scenery, or pictures of attractive people smiling. If you think more positively about the advertised products as a result of these pairings, then your positive feelings represent

• A) an unconditioned response.
• B) a conditioned response.
• C) an unconditioned stimulus.
• D) a conditioned stimulus.

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Definitions:

Own Traits

Personal characteristics or attributes that define an individual's unique identity or personality.

Self-Fulfilling Prophecy

A forecast that, through a cycle of belief influencing actions, becomes a reality because of the positive reinforcement between what is believed and how one behaves.

Expectations

Beliefs or forecasts about future events or behaviors based on past experiences or societal norms.

Behavior

The behavior or response of people or groups when they encounter stimuli that are either internal or external.