Advertisers Pair Their Products with Things That Most People Enjoy

question 95

Multiple Choice

Advertisers pair their products with things that most people enjoy, like pleasant music, beautiful scenery, or pictures of attractive people smiling. If you think more positively about the advertised products as a result of these pairings, then your positive feelings represent

• A) an unconditioned response.
• B) a conditioned response.
• C) an unconditioned stimulus.
• D) a conditioned stimulus.

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Definitions:

Colour

A property of objects that results from the light they emit or reflect, affecting human perception and psychological responses.

Visual System

The part of the central nervous system that allows organisms to process visual detail, including the eyes, optic nerves, and brain areas involved in visual perception.

Trade Dress

The visual appearance of a product or its packaging that signifies the source of the product to consumers, protected under trademark law.

Colour Code

A system for displaying information by using different colors to represent specific categories, statuses, or priorities in various contexts.