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When you check your phone, you find that you have several messages. For some reason you didn't notice the sound or vibrations when the messages came in, even though you were waiting for your friends to contact you. According to signal detection theory, your failure to notice the sound or vibration is a
Market Demands
The total quantity of a product or service that consumers are willing and able to purchase at various price levels at a given time.
Direct Authority
The explicit power granted to an individual within an organization to make decisions, give orders, and enforce obedience, often aligned with their position in the organizational hierarchy.
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