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Which of the Following Is True

question 80

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Which of the following is true?


Definitions:

Market Segment

A group of individuals or organizations sharing one or more characteristics that cause them to have similar product and/or service needs.

Target Market

Refers to the specific group of consumers or organizations a company aims to reach with its products or services.

Benefits Sought

The specific value or advantage consumers look for in a product or service, which drives their purchasing decisions.

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