Examlex
If the spot rate of the euro increased substantially over a one-month period, the futures price on euros would likely ____ over that same period.
Comarketing
Cooperative arrangement in which two businesses jointly market each other’s products.
Cobranding
Cooperative arrangement in which two or more businesses team up to closely link their names on a single product.
Affinity Program
Marketing effort sponsored by an organization that solicits involvement by individuals who share common interests and activities.
Relationship Management
Collection of activities that build and maintain ongoing, mutually beneficial ties with customers and other parties.
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