Yummy Peanut Butter Has a New Peanut Butter and Bacon

question 33

Multiple Choice

Yummy Peanut Butter has a new peanut butter and bacon product and finds a small number of representative test cities.The company plans to use the results to forecast national sales and profits.Yummy is using .

• A)standard test markets
• B)simulated test markets
• C)controlled test markets
• D)single- city test markets
• E)random test markets