P&G Introduced Its Duncan Hines Ready- To- Spread Frosting in a Small

question 73

Multiple Choice

P&G introduced its Duncan Hines ready- to- spread frosting in a small geographic area.When General Foods became aware of the product,it rushed to market its own Betty Crocker ready- to- spread frosting,which eclipsed the Duncan Hines product introduction.General Foods was able to enter the stage of the new- product development process before P&G could.

• A)business analysis
• B)screening
• C)idea generation
• D)product concept development
• E)commercialization

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Definitions:

Communicate

The act of conveying information, ideas, or feelings from one entity to another through various methods, including speech, writing, or non-verbal expressions.

Gradually

Refers to the process of changing or moving towards a particular direction step by step over time.

Incremental Change

Small, gradual modifications made in a process, system, or product over time to improve efficiency or quality.

HR Plans

Strategic outlines developed by the human resources department of an organization to manage and support its workforce in alignment with its overall goals.