JoAnn Fabrics,Inc

question 25

Multiple Choice

JoAnn Fabrics,Inc.has just created a new combination of colors and fabric types.The firm wants to be sure of the way consumers think about its new product.The firm is concerned with the product .

• A)image
• B)presentation
• C)idea
• D)screening
• E)commercialization

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Definitions:

Exposure And Response Prevention

A cognitive-behavioral therapy technique used particularly for OCD, where patients are exposed to their fear triggers and taught to refrain from their compulsive responses.

Contamination

The presence or introduction of harmful substances or pathogens in a certain environment, object, or individual, leading to pollution or infection.

Cognitive-Behavioral Theories

A group of theories that suggest that psychological problems are partly due to faulty or negative patterns of thinking and behavior.

Obsessive Compulsive Disorder

A mental disorder where people have uncontrollable, reoccurring thoughts (obsessions) and behaviors (compulsions) they feel the urge to repeat.