Examlex
What may be learned in a test market?
Halo Effect
The cognitive bias where the perception of one positive trait (such as attractiveness) leads to the unfounded assumption of other positive traits, such as intelligence or morality.
Rarity Principle
A concept in economics and marketing suggesting that rare or scarce items are perceived as more valuable.
Plentiful Opportunities
The abundant availability or presence of options or circumstances for action or engagement.
Compliance-Gaining Technique
Strategies used to persuade or induce others to align with one's requests or directions.
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