A _ _ Is the Way Consumers Perceive an Actual

question 2

Multiple Choice

A _ _ is the way consumers perceive an actual or potential product.

• A)product concept
• B)product image
• C)concept test
• D)product idea
• E)test market

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Definitions:

Physiological Reaction

Automatic, involuntary bodily responses to stimuli, influenced by the nervous and endocrine systems.

Autonomic Nervous System

The part of the nervous system that controls involuntary bodily functions such as heart rate, digestion, and respiratory rate.

Fight-Or-Flight

A physiological response to perceived threats, preparing the body to either confront or flee from the threat.

Thalamus

A neural structure serving as a conduit for signal transmission of sensory data to the cerebral cortex.