Which of the Following Statements Best Explains Why Idea Screening

question 90

Multiple Choice

Which of the following statements best explains why idea screening may be the most important step of new- product development?

• A)It gives research and development team members an opportunity to gather consumer feedback.
• B)Some potentially profitable ideas may be ill perceived by the idea screeners.
• C)It increases the number of ideas generated.
• D)It saves the company money in product development costs by giving the green light to only the product ideas that are likely to be profitable.
• E)Some ideas that will become market disasters may be originally viewed favorably by the idea screeners.

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Definitions:

Financial Advantage

The benefit gained from making particular investment or financial decisions, often leading to increased wealth or reduced costs.

Machine Hours

The total number of hours that machinery is in operation during a given period, used as a basis for allocating machine-related costs.

Profitable Use

Utilization of resources, assets, or opportunities in a manner that maximizes profits or financial gains.

Constrained Resource

A limited or scarce resource in a production process that can restrict the throughput or output of the entire system.