In the Stage of New- Product Development,products Undergo Rigorous Tests

question 3

Multiple Choice

In the stage of new- product development,products undergo rigorous tests to make sure that they perform safely and effectively or that consumers will find value in them.

• A)product development
• B)business analysis
• C)marketing mix
• D)idea generation
• E)concept development and testing

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Definitions:

Level of Detail

The specificity and depth of information presented in a description or report.

Scope

refers to the extent of the area or subject matter that something deals with or to which it is relevant.

Brainstorming

A creative group problem-solving technique that involves the spontaneous contribution of ideas from all members of the group.

Journalistic Approach

A method of investigation and storytelling intended to report news in a factual, unbiased manner.