Examlex
New product development begins with a systematic search for new product ideas through idea generation.
Purchase
The act of buying goods or services, acquiring property or items in exchange for money.
Place Utility
Refers to the increased value that is added to goods by having them available at a location where they are wanted by consumers.
Product Available
The state of having goods or services ready for sale or distribution to consumers.
Marketing Plan
A comprehensive document that outlines a company's advertising and marketing efforts for the coming period, detailing strategies to reach target markets.
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