Occurs When a Company Introduces Additional Items in a Given

question 71

Multiple Choice

occurs when a company introduces additional items in a given product category under the same brand name,such as new flavors,forms,colors,ingredients,or package sizes.

• A)Service intangibility
• B)A line extension
• C)Service variability
• D)Interactive marketing
• E)A brand extension

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Definitions:

Limited Liability

Limited Liability is a legal structure that limits an owner's or shareholder's personal liability for a company's debts and obligations.

General Partners

Members of a partnership who are responsible for the management of the partnership, have full authority to bind it, and face unlimited personal liability for its debts.

Limited Partners

Individuals in a partnership who invest money but do not have management responsibilities and whose liability is limited to the amount of their investment.

Foreign Limited Partnership

A partnership entity in which some owners have limited liability and limited involvement in management, recognized under the jurisdiction other than where it operates.