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are less frequently purchased consumer products and services that customers compare carefully on suitability,quality,price,and style.Consumers spend much time and effort in gathering information and making comparisons about these products.
Target Cash Balance
The optimal level of cash a company aims to maintain to manage daily operations and accommodate unexpected expenses or investment opportunities.
Cash Flow Uncertainty
The unpredictability regarding the amounts and timing of cash flows into or out of a business.
Marketable Securities
Short-term financial instruments that are easily convertible into cash, such as government bonds or certificates of deposit.
NPV
Net Present Value; a method used in capital budgeting to evaluate the profitability of an investment or project by calculating the difference between the present value of cash inflows and outflows.
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