A Company Has Four Choices When It Comes to Developing

question 147

Multiple Choice

A company has four choices when it comes to developing brands.What is NOT one of those choices?

• A)brand extension
• B)multibrands
• C)line extension
• D)width and depth extension
• E)new brands

---

Definitions:

Contingency Management

A type of behavioral therapy in which certain behaviors are reinforced by rewards or sometimes punishment to modify behavior.

Behavior Therapy

A type of psychotherapy focused on changing negative or unhealthy behaviors using learning principles and conditioning techniques.

Modeling

A process in cognitive science and artificial intelligence that involves creating mathematical or computational representations of real-world phenomena.

Flooding

A behavioral therapy technique that involves exposing the person to their phobias or fears in a safe and controlled manner until the fear response is diminished.