Occurs When a Company Introduces Additional Items in a Given

question 71

Multiple Choice

occurs when a company introduces additional items in a given product category under the same brand name,such as new flavors,forms,colors,ingredients,or package sizes.

• A)Service intangibility
• B)A line extension
• C)Service variability
• D)Interactive marketing
• E)A brand extension

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Definitions:

Homogenizing Headings

Refers to the process of making headings consistent in style or format across a document or group of documents.

Dominant

Holding a position of power, influence, or control in a particular society, culture, or group.

Whiteness

A socio-political concept referring to the social, economic, and political advantages that come with being identified as white in many societies.

Multiracial

Describing individuals or groups composed of or relating to people from more than one racial background.