Consists of Activities Undertaken to Create,maintain,or Change the Attitudes and Behavior

question 19

Multiple Choice

consists of activities undertaken to create,maintain,or change the attitudes and behavior of target consumers toward an organization.

• A)Internal marketing
• B)Intelligence marketing
• C)Person marketing
• D)Service variability
• E)Organization marketing

---

Definitions:

Negligence

A failure to behave with the level of care that someone of ordinary prudence would have exercised under the same circumstances, often leading to harm or damage.

Breached

The act of failing to fulfill the terms of a contract, agreement, or duty.

Tortfeasor

A person who commits an intentional or through-negligence tort that causes a harm or loss for which a civil remedy may be sought.

Fraudulent Misrepresentation

A false statement of fact made by one party to another, with the intention of inducing the latter into entering a contract, resulting in harm or loss.