Consumers Form Relationships with Products Via Brands

question 8

Essay

Consumers form relationships with products via brands.What might happen that allows a consumer to move from merely recognizing a brand to preferring a brand?

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Definitions:

NAFTA

The North American Free Trade Agreement, a treaty among the United States, Canada, and Mexico to lower trade barriers and promote economic cooperation.

International Trade Agreement

Treaties between two or more nations that outline the rules and guidelines for trade, including tariffs, quotas, and other trade restrictions.

Canada

A country in North America known for its vast landscapes, multicultural cities, and bilingual (English and French) culture.

Mexico

A country in North America, known for its rich cultural heritage, diverse landscapes, and significant history.