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Why Is It Important for a Brand Promise to Be

question 25

Essay

Why is it important for a brand promise to be simple and honest?


Definitions:

Retail Prices

The price at which goods and services are sold to the end consumer, inclusive of markup and VAT.

Markdown

A reduction from the original or retail price of goods or services to increase sales or clear inventory.

Elan 200 Skis

A specific model of skis produced by the Elan brand, known for its performance and design.

Mark-up

Elevating the base cost of merchandise to reimburse for overhead activities and profit.

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