Customers Come to Know a Brand Through a Wide Range

question 76

True/False

Customers come to know a brand through a wide range of contacts and touch points,including word of mouth,personal interactions with company people,telephone interactions,and company Web pages.

Understand the ethical considerations and controversies surrounding the process of flagging in standardized testing.

Understand the concept of bias in testing.

Identify specific areas where bias can occur in testing.

Understand different outcome research strategies and their purposes in counseling.