A Service Is Anything That Can Be Offered to a Market

question 69

True/False

A service is anything that can be offered to a market for attention,acquisition,use,or consumption and that might satisfy a want or need.

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Definitions:

Conversion Rate

Percentage of consumers who buy a product after viewing it.

Compensatory Decision Rule

A decision-making process in which negative attributes can be compensated by positive ones, allowing for a balanced evaluation of multiple options.

Evoked Set

A group of relevant brands or products that a consumer recalls when making a purchase decision.

Conversion Rate

The percentage of visitors to a website or viewers of a marketing message who take a desired action, such as making a purchase.