The Division of Buyers into Groups Based on Their Knowledge,attitudes,uses,or

question 118

Multiple Choice

The division of buyers into groups based on their knowledge,attitudes,uses,or responses to a product is segmentation.

• A)age and life cycle
• B)psychographic
• C)demographic
• D)behavioral
• E)geographic

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Definitions:

Objective Uncertainty

The state of having insufficient knowledge due to an inherently unpredictable environment or situation.

Contribution Margin

Contribution margin is the amount by which a product's sales revenue exceeds its variable costs, indicating the contribution of sales towards fixed costs and profits.

Break-even Point

The financial point at which total revenue equals total costs, resulting in zero net profit or loss.

Break-even Analysis

A financial calculation to determine the point at which revenue received equals the costs associated with receiving the revenue.