Sanguine Services Is a Small Company That Practices a Marketing

question 63

Multiple Choice

Sanguine Services is a small company that practices a marketing strategy in which its limited resources are used to go after a large share of two small niches.Sanguine practices which one of these strategies?

• A)mass
• B)concentrated
• C)geographically dispersed
• D)differentiated
• E)undifferentiated

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Definitions:

Gestalt Therapy

A form of psychotherapy that focuses on the individual's experience in the present moment, the therapist-client relationship, the environmental and social contexts of a person's life, and the self-regulating adjustments people make as a result of the overall situation.

Retroflector

A psychological mechanism where an individual keeps back impulses or feelings towards others and redirects them towards themselves, often discussed in Gestalt therapy.

Introjector

An individual who unconsciously incorporates the attitudes, values, or ideas of others into their own personality.

Accepting Responsibility

The act of acknowledging one's own actions and their consequences, often seen as a crucial step in personal development and conflict resolution.