Your Firm Has Decided to Localize Its Products and Services

question 123

Multiple Choice

Your firm has decided to localize its products and services to meet local market demands.A good approach to use would be _ segmentation.

• A)customer
• B)image
• C)geographic
• D)benefit
• E)end- use

---

Definitions:

Laspeyres Price Index

A consumer price index used to measure the change over time in the total cost of purchasing a fixed basket of goods and services.

Per Capita Income

The average income earned per person in a particular area or country, calculated by dividing the area's total income by its total population.

Laspeyres Price Index

A price index that measures the change in the price level of a basket of goods and services, using the quantities of the base period as weights.

Base Year

A specific year against which economic growth or other variables are measured and compared.