Bob and Phyllis Cords Own Two Retail Stores,one in Pottstown

question 58

Multiple Choice

Bob and Phyllis Cords own two retail stores,one in Pottstown and one in Norristown.Though the towns are only 40 miles apart,the consumers at both stores are very different demographically.Bob and Phyllis alter the product offerings between both locations in an effort to cater to both demographic groups.This is an example of .

• A)local marketing
• B)demographic segmentation
• C)mass customization
• D)psychographic segmentation
• E)A and C

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