Jay Bee Promotions Tailors Its Advertising and Promotional Services to the Needs

question 93

Multiple Choice

Jay Bee Promotions tailors its advertising and promotional services to the needs and preferences of individual customers.Which of the following terms does NOT apply to this type of marketing?

• A)one- to- one
• B)concentrated
• C)customized
• D)mass customization
• E)markets- of- one

---

Definitions:

PET Imaging

A nuclear medicine functional imaging technique used to observe metabolic processes in the body as an aid to the diagnosis of disease.

Different Pitches

Variations in the frequency of sound waves that result in different musical notes or tones perceived by the listener.

Heschl's Gyrus

A region of the brain located in the temporal lobe that is involved in the processing of auditory information, including the recognition of musical patterns and speech.

Tinnitus

A condition characterized by hearing noises such as ringing, buzzing, or humming in the ears when no external sound is present.