Your Assignment at Work Is to Divide Buyers into Different

question 90

True/False

Your assignment at work is to divide buyers into different groups based on social class,lifestyle,and personality characteristics.After a planning session with the marketing and sales staff,you issue a memo to upper management recommending psychographic segmentation.You are right on target.

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Definitions:

Ridiculous Alternatives

A technique used in problem-solving or therapeutic contexts to spur creativity by considering seemingly absurd or impractical options.

Allostasis

The process by which the body responds to stressors by changing its physiological parameters to maintain homeostasis.

Homeostasis

The ability of a system, especially the body, to maintain internal stability, compensating for environmental changes.

Physiological

Pertaining to the functions and processes of the organs and systems within a living organism.